OPTO International

OPTO International provides modular store fixture products and accessories

CASE STUDY

Background

OPTO International, Inc. manufactures and markets display systems for retailers. The company provides modular store fixture products and accessories. It offers its products under the Options Collection brand name. Additionally, the company provides retail space evaluation and space planning, fixture and accessory recommendation, vendor fixture development, and store fixture program development services. OPTO International, Inc., was founded in 1981 and is based in Wood Dale, Illinois.


HOW WE WORK

Our Strategy

Problem

  • The client's website was more than ten years old and needed some redesigning.
  • The redesign presented some UI and UX challenges. The product catalog had to be redone in such a way that it accurately reflected the products- features.

Solution

  • We revisited and redesigned the website& information architecture and user journey map to align the website& content with their business requirements.
  • We redefined the process for adding new content and making catalog changes seamless and responsive from the admin panel.
  • The style sheet and content layout and structure were given a modern look..

Results

  • OPTO has become one of the leading companies in the field of retail fixture providers, and it attributes a lot of its success to its redesigned website.

4
500
1000
200