Cache Merrill

Cache Merrill

Founder & CEO, Zibtek
144 POSTS

About our Founder

Cache Merrill is an accomplished entrepreneur and technology leader, known for his strategic insight and innovative approach. As the founder and CTO of Zibtek, based in Salt Lake City with an office in Bangalore India, Cache specializes in custom software development, offering robust solutions across various industries including real estate, healthcare, and AI. Under his leadership, Zibtek has become recognized for its ability to provide businesses with teams of U.S. managed international developers, successfully delivering projects that enhance client capabilities and drive substantial business value.

Prior to Zibtek, Cache was integral in navigating Zinch, a website that connects students with colleges, to a successful $50 million acquisition. This achievement showcased his capacity to scale operations and navigate complex business environments effectively.

Cache continued to impact the educational technology sector with his involvement in Degreed, where he helped from inception to elevate the company to a valuation of $100 million. His contributions there further solidified his reputation for enhancing company value through strategic innovation and technical leadership.

At Zibtek, Cache's guidance has led to significant value creation, positioning the company as a leader in software development services and providing over $40 million dollars in value for hundreds of customers. The emphasis of his career is on sustained growth and strategic expansion that consistently exceeds market expectations.

His leadership philosophy champions independent thinking, continuous knowledge acquisition, and the development of solutions centered on client needs. Cache’s comprehensive experience and forward-thinking approach make him a pivotal figure for organizations seeking to leverage cutting-edge software development techniques or to implement strategic staff augmentation.

Here are links to a variety of topics in which Cache has had experience and been quoted.

Cache Has Been Featured In

"We have ninety employees, and our organization is growing, so we need several management roles to continue progressing toward our goals," Cache Merrill, founder of Zibtek, a software development firm.

Cache Merrill, a founder, CTO, and CEO, shares: “I wouldn’t commute more than an hour. And if I can’t take public transit, I’d drop that number down to 20 to 30 minutes because I can’t work, read, or do something else productive if I have to drive myself.”

"One best practice for utilizing RFP automation software effectively is to leverage its centralized communication hub feature," says Cache Merrill, CEO at Zibtek. "This ensures that all queries and communications between your organization and potential vendors are stored in one accessible location."

"When it comes to owning and operating an e-commerce store, having a website that's easily accessible and navigable is essential for generating the desired leads and sales for your business. With that in mind, optimizing your current site is the first step to achieving these results" says Cache Merrill, CEO at Zibtek.

PE investors are increasingly recognizing digital transformation and Al as critical drivers of competitive advantage, adds Cache Merrill, founder and CTO at software development firm Zibtek. "As private equity firms invest in companies, they aim to increase value rapidly, and leveraging technology is a key strategy in achieving this objective," he says. Cache Merrill comes to the PE space from a couple of perspectives. Zibtek counts several PE-backed companies as customers, and Merrill is an investor in PE funds. Beyond creating new revenue streams and cutting costs, CIOs can help PE-funded companies enter new markets, he says.

"It takes a village to build a successful business. No entrepreneur succeeds in isolation," says Cache Merrill, founder of Zibtek, a custom software development company. "Our village includes dedicated management team members, supportive mentors, and a network of industry peers. Collaborative efforts and diverse insights have been pivotal in helping us navigate challenges and spark innovations with our operations."

"The legality of scraping for LLM training is currently a gray area in copyright law. It largely depends on the jurisdiction and specific legal frameworks concerning fair use and copyright exceptions, which are now being challenged by these lawsuits" The outcome of this lawsuit could set a significant legal precedent for how data is used in training Al. It's likely that we will see either stricter regulations emerge or a push towards more transparent and compensatory models for data usage in Al. says Cache Merrill, CEO at Zibtek.

"In today's socially conscious environment, more companies are recognizing the value of encouraging their employees to engage in volunteer programs. Such initiatives not only contribute to the community and the greater good but also offer tangible benefits to both employers and employees". At Zibtek we started an initiative called Geeks For Good to encourage our employees to participate and give back inside their communities. We have had several exciting and fun initiatives over the years. We have seen how volunteer programs can be a win-win, enhancing company culture, boosting employee morale, and even improving business performance. Cache Merrill, CEO at Zibtek.

"When people have an idea for a piece of software or an app, they tend to be pretty energized about getting it to market as quickly as possible. It's exciting to create an app or piece of software no one's ever imagined or built before. As software developers, we're usually right there with them" Says Cache Merrill, CEO at Zibtek.

For commerce, the implications of a more advanced LLM (large language model) like GPT-5 are vast," Cache Merrill, the founder and CTO of Zibtek, an Al-based software company, told PYMNTS. "We could see significant improvements in customer service bots, offering more coherent and contextually appropriate interactions without human intervention. In digital marketing, content generation could become more sophisticated and tailored, enhancing engagement strategies.

"Even if your drone weighs less than 250 grams, though, there are some basic rules that all drone operators should follow" Cache Merrill, drone enthusiast and chief treasury officer for the IT and drone custom software developer Zibtek, suggests always keeping the drone within your line of sight, ensuring the airspace is free of other aircraft or restricted areas and never flying over groups of people or public events.

"I believe the iPad, with its larger screen and more powerful capabilities compared to the iPhone, stands to benefit immensely from this increased flexibility. This could address a longstanding critique of the iPad ecosystem that it does not fully utilize its hardware capabilities due to software limitations" by Cache Merrill, CEO at Zibtek.

The concept is called "personalized pricing" and corporate America is beginning to adopt it. It's the same as when a handyman gives you a quote for doing a household job. He might look at your car, your house, your haircut and the way you're dressed to determine what you might be willing and able to pay. With personalized pricing, the handyman has access to a lot more data about you he has scraped from the internet. Cache Merrill, the founder and CTO of Zibtek, a software development company, says artificial intelligence (AI) makes personalized pricing even more effective. He think consumers are going to see more of it.

"As a startup, you are in a race to deliver customer value. Sinking time into writing out a business plan a plan that you probably won't be able to stick to can be a tremendous waste of time. You can get all of the benefits of a business plan on one page, and this will help you discover the two or three things that matter most today" Says Cache Merrill, CEO at Zibtek.

"If you think back to World War II, we were writing messages down, and they could only be deciphered if you had the right encoder. Basically, a VPN does that in real-time while surfing the internet. This allows you to keep your messages and identity secure online" by Cache Merrill, CEO at Zibtek.

"Web development is evolving as users increasingly rely on mobile and voice searches. Companies must focus on high-quality content over keyword-heavy pages due to Al advancements like Google's RankBrain. With rising mobile traffic and voice search, optimizing for mobile and conversational keywords is crucial. Cybersecurity remains a top priority, with businesses investing heavily in protecting data amid new technological developments like 5G" Says Cache Merrill, CEO at Zibtek.

"Throughout business technology landscapes we have seen major changes in technology just over the past ten years" Here are a few examples: we have seen major changes in online purchasing, with Amazon leading the way in easy purchasing, fast delivery, and quick refunds. We have also seen significant changes in business tools around CRM, workflow, and business mobile apps along with infrastructure performance enhancements moving to 5g mobile internet. Also most recently, with tools like ChatGPT, we continue to see incredible innovation worldwide in how businesses operate.." says Cache Merrill Founder @ Zibtek.

“The temporary aspect of ephemeral resources might lead security teams to underestimate the potential security risks, assuming these resources pose less of a threat due to their short lifespan,” says Cache Merrill, founder of software vendor Zibtek.

Before turning into an entrepreneur, Cache Merrill, Founder/CTO/CEO at Zibtek, managed several teams, from a team of software developers located in one country (as the Development Manager at ACS Technologies) to a worldwide development team (as the CTO at Zinch).
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