LunchSpread

Lunchspread is a marketing tool that helps independent restaurants acquire new customers through targeted free samples to local offices.

CASE STUDY

Background

Lunchspread is a direct marketing tool that helps independent restaurants acquire new customers through targeted free samples to local offices. For office workers, it& a risk-free way to discover new local restaurants-through free food delivered right to the office!

Its primary customers are independent restaurants. There are over 300K independent restaurants in the US alone. And Lunchspread& secondary customers are offices and catering orders. The business catering market in the US is over $9 billion.

Lunchspread charges restaurants a tiered monthly subscription for access to office leads (i.e. lead generation) among other marketing services. It also takes a commission on catering orders made through the site.


HOW WE WORK

Our Strategy

Problem

  • Design and develop an easy-to-use web application for both caterers and office staff. The idea is to connect good restaurants with people looking for good food in the office.
  • The web app should have a tiered monthly subscription plan that can be charged to the restaurant owners.

Solution

  • Created an intuitive GUI keeping in mind the requirements of the end users.

Results


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