The main reason why startups provide a free trial period to their customers is to convert them to paying customers at the end of the trial. The biggest challenge most companies face in this endeavor is to decide the length of the days for the trial period. On top of this, the biggest questions that […]
How To Choose A Software Development Partner
Many businesses seek out development specialists for their software and website projects. Most firms don’t have a comprehensive in-house team that can handle complex development projects and, if they do, it’s hard to have all the expertise necessary. As part of seeking tech companies to partner with, businesses will meet with several. But most often […]
The Chicken and Egg Problem and How to Solve It
You can find a lot of articles that talk about marketplaces. We will here attempt to understand a few of these theories about marketplaces and look at how various companies follow a particular strategy. One can measure the success of a company using various methods. But, we can understand it a lot better when we […]
Mobile App Marketing Guide
The aim of marketing an app is to get their app to as many users as possible. You can find countless apps available for download on the numerous platforms available, more than any one person could ever look at. Your ap needs to stand out amidst a great many apps that are available. As the […]
How are SaaS Companies Valued?
There are so many aspects that you need to consider to evaluate a SaaS product rather than just the revenue growth. Undoubtedly, valuing a business tends to be an emotional thing, and it is one of the reasons why it is wise to use M&A bankers. They provide fair, unbiased and reasonable valuations for a […]
The Danger Over-Reliance on Paid Marketing Poses for Startups
A major pitfall that E-commerce startups face is over-reliance on paid marketing these days. In relying on paid marketing, they are masking the true cost of customer acquisition as a result. These startups are forgetting the fact that as the business grows, it becomes not only expensive but also becomes hard to track. One […]
How Airbnb scaled 100x
Marketplaces are pretty hard to start, but if they work, nothing is more exciting than that. Airbnb has a story that is worth listening to. They operate an online marketplace and hospitality service that allows people to lease or rent short-term lodging such as holiday cottages, apartments, hostel beds, hotel room, etc. In less than […]
Startups are Cheap to Build, Expensive to Grow – Here’s Why
Building a startup is not a costly affair as many presume it to be. In fact, launching a startup can be fairly cheap. Luckily, there have been significant industry developments in this space that have been game-changers. There are lots of new tools that help in supporting startups. Some of the things that make building […]
SaaS Markets that Machine Learning Will Disrupt
There has been a fervent push for enterprises to adopt SaaS, or software as a service, within the last decade. Now, this has helped the end-users to sidestep some of the key hurdles that one can associate with software implementation and software maintenance. Now, some of the significant problems that we were able to overcome […]
Top Ways To Be A Great Startup CEO
There is an incorrect notion in many people’s mind as they think that being a CEO for a startup is a glamorous job. And some believe that being CEO of a fledgling tech company is full of fun. These kinds of ideas came into existence because of how the press depicts the life of the […]
What is a Minimum Desirable Product?
Using a data-informed process of developing a product means you won’t be building willy-nilly, but instead you methodically test the features of the product as you develop it. The million dollar question, however, is what exactly are you testing in your product? You must be building it to test the viability of the product. One […]
How to Build a Two-Sided Marketplace
Building a two-sided marketplace is something that is no easy feat. Though it may seem obvious on paper, it is quite tricky to handle. Almost all startup founders tell us the same thing. They think that building a two-sided marketplace is something that is quite difficult, though it is also extremely attractive from a business […]